Why Fusing Print Marketing With Digital Marketing is Advantageous to Your Business
Latterly, plenty of businesses have decided to alter the forms of marketing that they’re using to roll out their campaigns. Many have geared towards Digital marketing. Print Marketing is another option that can propel you forward as well.
Others have moved toward solely Print Marketing instead. Fewer businesses are taking advantage of the potential synergy that comes with compounding them both. Have you considered the dominance that could result from strategically combining the two?
Give your presence a competitive advantage
As we become more immersed in the digital age, it seems that an online presence is instrumental to business growth. Businesses are even growing using solely digital marketing and the unanticipated lockdowns around the globe have accelerated this. However, it’s one-dimensional. Print marketing makes your campaign tangible so it’s not just seen. Not to mention that online campaigns are 400% more effective by combining print and digital ads. It would be a complete shame to miss out on that type on harmony. Plus, people are 70% more likely to remember businesses seen in print as opposed to online.
Enhances consumer trust
82% of Internet users trust print ads when making a purchase decision, according to a MarketingSherpa survey. This makes print marketing the most trusted form of advertising. Fears of identity theft or loading a virus onto your device causes potential leads of yours to shy away from clicking ads online. These leads that may not be as confident with e-commerce can still be redirected to your company through physical printed ads and may want to order via phone.
Professionally printed forms of marketing such as billboards and postcards allow customers to see that you are a competent, authentic business that doesn’t scam.
Confidence is created with your clientele, as they will take you more seriously and want to relate with your brand when seeing its presence physically. Not to mention the quickening in brand awareness!
Evolving as you read
Rising among us is artificial intelligence (AI). AI has made its way to both digital and print marketing too. Increased quality control is one of many benefits for print ads. Image quality and paper alignment being now taken care of by AI is the reason for this. Thus, saving you profitable cash on what would’ve been possibly wasted on bad prints.
You now get to save money that usually gets wasted on bad prints is now saved.
AI’s evolution is so widespread that it works in totally different ways in the digital marketing realm on top of that. Artificial intelligence has the ability to micro-target adverts whilst learning habits and trends from your digital trail simultaneously. This is to target to your market more precisely as it goes along over time. Plus, you’ll have the certainty of cost-effectiveness. Conditional behaviours are now able to be the basis of marketing campaigns and can be automated. For example, sending a lead e-mail if they have left items in their basket for a while but have yet to checkout.
3 Tips to Give You a Jumpstart
Here’s how to get a quick start with your digital and print marketing combo!
1. Add social media handles to all printed content
The amount of printed content that excludes this would surprise you, even though this may seem obvious. You could even customise the logo colours to fit the aesthetic of your brand, keeping it consistent across the board. A QR code would be impressive to add because it sends your customers to your site instantaneously, keeping things swift.
2. Take advantage of print innovations
3D printing, custom die cutting, embossing and even pop up books are just some of the innovations you can use to make your print content as distinct as possible. You could blend this with engaging content and then you’ve got a print campaign that could go viral and trend across the web.
3. Be inspired!
Observe how those in as well as out of your industry have combined the two marketing forms. See how they have carefully timed releases of each element of the rollout. Don’t copy of course, but use your detailed observations to inspire you. Then breed innovative ideas whilst keeping everything unique to your brand.
A good example of the combo in motion is Spotify with their billboard ads that have written joking/funny elements. This contrasts to their tweets that have concise big data such as album plays and yearly listener numbers for artists and musicians. Combining big data with informal, hilarious messaging gives the platform a unique angle on data analysis, making them stand out from competitors like Apple Music.
Fusing both print marketing and digital marketing strategies causes a yin and yang effect to emerge. By harnessing the advantages of both, you will activate ultimate commerce adaptability within your business. Find out specifically which elements of each marketing type will work for your brand, master the art of timing and execute accordingly!